| Planning question | What the research shows |
|---|---|
| How large is the checked sample? | The proposal checked 62 curated keyword/location rows across local rank-tracker seeds, city-modified local searches, statewide organic searches, and higher-intent resource terms. The sample totals 63,230 modeled monthly searches. |
| How visible is the current site? | The target domain appeared in 37 / 62 checked rows in the first 30 organic Google results. Rows that did not show the target are explicitly labeled as not found in top 30. |
| What is the biggest opportunity? | The highest modeled row in this sample is texas estate planning attorney at $10.88M/yr under the planning model. The larger pattern is to split local rank tracking from broader organic research so local-map performance and content performance can be improved separately. |
| What should go into a rank tracker? | Track generic service terms around each public office for local-grid visibility, then track city/state-modified organic terms separately. The tracker setup table below lists the recommended terms and locations. |
| What model is used? | Monthly localized modeled demand × 35% top-rank click share × visitor-to-inquiry conversion × qualified close rate × 12 × planning matter value. The assumptions are intentionally placeholders until real call, form, consultation, and close-rate data is connected. |
| Public-site finding | Evidence and implication |
|---|---|
| Primary public positioning | Business and estate-planning attorney in San Antonio serving investors, entrepreneurs, startups, small and medium businesses, individuals, and families. |
| Offices | San Antonio office at The Ariel House, 8118 Datapoint Dr, San Antonio, TX 78229; San Marcos office at 325 E Hopkins St, San Marcos, TX 78666 by appointment. |
| Business-law services | Startups and small business, Texas LLC formations, corporation formations, S-corporation election, business contracts, NDAs, corporate transactions, M&A, securities, commercial leases, consulting, and real estate. |
| Estate/probate services | Estate planning, trusts, Lady Bird deeds, transfer-on-death deeds, holographic wills, trust administration, probate, probate alternatives, affidavits of heirship, small estate affidavits, and muniment of title. |
| Trust proof | The site references high-level practice, top-notch educational background, big-firm and in-house perspective, media features, awards, testimonials, fee transparency, and personal attorney attention. |
| Target area | Why it matters | Recommended tracking/content role |
|---|---|---|
| San Antonio | Primary office and highest-volume local market | Track a local-grid rank tracker around the Datapoint Dr office and organic city-modified terms for business, estate planning, probate, trusts, real estate, contracts, and asset protection. |
| San Marcos | Second public office / appointment market | Track the same core service set at lower keyword density; use the office page to support Hays County and I-35 corridor searches. |
| Texas statewide | Resource and long-tail legal research market | Use Texas modifier pages and resource articles for LLC formation, Lady Bird deeds, TOD deeds, muniment of title, small estate affidavit, and probate alternatives. |
| Nearby expansion areas | Only after core pages are strong | If the firm serves them, add New Braunfels, Boerne, Schertz, Seguin, Alamo Heights, Stone Oak, Helotes, Universal City, Live Oak, Cibolo, and Converse to the tracker. |
| Keyword cluster | Modeled monthly demand | Checked visibility | Modeled $/yr at #1 |
|---|---|---|---|
| Texas statewide organic searches | 29,780 | 7 / 12 checked rows visible in top 30 | $20.53M/yr |
| National organic resource searches | 27,540 | 4 / 9 checked rows visible in top 30 | $3.19M/yr |
| San Antonio local rank-tracker seeds | 2,760 | 5 / 9 checked rows visible in top 30 | $2.28M/yr |
| San Antonio estate, probate, and planning | 1,860 | 5 / 12 checked rows visible in top 30 | $1.30M/yr |
| San Antonio business and corporate | 1,210 | 9 / 13 checked rows visible in top 30 | $1.45M/yr |
| San Marcos office searches | 80 | 7 / 7 checked rows visible in top 30 | $73,605/yr |
This is a prioritization model only. It is meant to compare services and locations before real intake economics replace the placeholder conversion, close-rate, and matter-value assumptions.
texas estate planning attorney
| Step | Math | Output |
|---|---|---|
| Monthly search demand | Modeled demand | 14,800 searches/mo |
| Estimated top-rank visits | 14,800 × 35% | 5180.0 visits/mo |
| Estimated inquiries | 5180.0 × 10% | 518.00 inquiries/mo |
| Estimated signed matters | 518.00 × 25% | 129.50 matters/mo |
| Annualized matters | 129.50 × 12 | 1554.00 matters/yr |
| Modeled annual value | 1554.00 × $7,000 | $10,878,000/yr |
Volumes are keyword/location estimates. Organic visibility was checked to depth 30; rows with no target appearance are marked as not found in top 30. Each row shows the full planning calculation.
| Keyword | Monthly demand | Current organic visibility | Visible competitors | Calculation | Modeled $/yr at #1 |
|---|---|---|---|---|---|
| texas estate planning attorney Texas | 14,800 | not found in top 30 | www.justia.com, www.texastrustlaw.com, www.estateplanningdfw.law, robbinsestatelaw.com | 14,800 × 35% × 10% × 25% × 12 × $7,000 = $10,878,000 | $10,878,000 |
| texas probate attorney Texas | 4,400 | not found in top 30 | texasprobateattorney.com, guides.sll.texas.gov, www.justia.com, www.duranfirm.com | 4,400 × 35% × 10% × 25% × 12 × $6,500 = $3,003,000 | $3,003,000 |
| texas lady bird deed Texas | 4,400 | #12 in top 30 | www.sll.texas.gov, texaslawhelp.org, burch-law.com, www.livensreed.com | 4,400 × 35% × 10% × 25% × 12 × $6,500 = $3,003,000 | $3,003,000 |
| texas transfer on death deed Texas | 3,600 | not found in top 30 | guides.sll.texas.gov, texaslawhelp.org, texasatj.org, www.fortbendlibraries.gov | 3,600 × 35% × 10% × 25% × 12 × $5,500 = $2,079,000 | $2,079,000 |
| texas small estate affidavit Texas | 1,900 | not found in top 30 | guides.sll.texas.gov, texaslawhelp.org, www.dallascounty.org, tpaynelaw.com | 1,900 × 35% × 10% × 25% × 12 × $5,500 = $1,097,250 | $1,097,250 |
| texas muniment of title Texas | 590 | #13 in top 30 | www.bexar.org, statutes.capitol.texas.gov, www.colbertlawgroup.com, www.farrensheehanlaw.com | 590 × 35% × 10% × 25% × 12 × $6,000 = $371,700 | $371,700 |
| texas asset protection attorney Texas | 40 | #17 in top 30 | www.kfslegal.com, www.estateplanningdfw.law, www.jw.com, probatetexaslawyers.com | 40 × 35% × 10% × 20% × 12 × $12,000 = $40,320 | $40,320 |
| texas securities attorney Texas | 10 | #8 in top 30 | www.justia.com, www.jw.com, www.formanlawfirm.com, www.ssb.texas.gov | 10 × 35% × 10% × 20% × 12 × $20,000 = $16,800 | $16,800 |
| texas business succession planning attorney Texas | low / not reported; modeled at 10 | #6 in top 30 | clfpc.com, www.fizerbeck.com, www.mcmfirm.com, www.artiepenningtonlaw.com | 10 × 35% × 10% × 20% × 12 × $15,000 = $12,600 | $12,600 |
| texas commercial lease attorney Texas | low / not reported; modeled at 10 | not found in top 30 | www.texasleaseattorney.com, silblawfirm.com, www.kaplanlawgrouppllc.com, www.geoffmayfieldlaw.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| texas corporation formation attorney Texas | low / not reported; modeled at 10 | #8 in top 30 | www.sos.state.tx.us, www.hchlawyers.com, longilbert.com, www.harriscooklaw.com | 10 × 35% × 10% × 20% × 12 × $9,000 = $7,560 | $7,560 |
| texas llc formation attorney Texas | low / not reported; modeled at 10 | #18 in top 30 | www.hchlawyers.com, www.copplaw.com, www.sos.state.tx.us, www.dossey.com | 10 × 35% × 10% × 20% × 12 × $8,000 = $6,720 | $6,720 |
| Cluster total | 29,780 | sum of modeled monthly demand and row-level opportunity | $20.53M/yr | ||
Volumes are keyword/location estimates. Organic visibility was checked to depth 30; rows with no target appearance are marked as not found in top 30. Each row shows the full planning calculation.
| Keyword | Monthly demand | Current organic visibility | Visible competitors | Calculation | Modeled $/yr at #1 |
|---|---|---|---|---|---|
| how to form an llc in texas United States | 9,900 | not found in top 30 | www.sos.state.tx.us, www.sos.texas.gov, www.reddit.com, www.wolterskluwer.com | 9,900 × 35% × 4% × 10% × 12 × $8,000 = $1,330,560 | $1,330,560 |
| lady bird deed texas United States | 4,400 | #12 in top 30 | www.sll.texas.gov, www.thepattersonlawfirm.com, texaslawhelp.org, jnicholslaw.com | 4,400 × 35% × 4% × 10% × 12 × $6,500 = $480,480 | $480,480 |
| texas llc formation United States | 3,600 | not found in top 30 | www.sos.texas.gov, www.sos.state.tx.us, www.sos.state.tx.us, www.youtube.com | 3,600 × 35% × 4% × 10% × 12 × $8,000 = $483,840 | $483,840 |
| transfer on death deed texas United States | 3,600 | not found in top 30 | guides.sll.texas.gov, texaslawhelp.org, texasatj.org, www.fortbendlibraries.gov | 3,600 × 35% × 4% × 10% × 12 × $5,500 = $332,640 | $332,640 |
| affidavit of heirship texas United States | 2,900 | not found in top 30 | www.txdmv.gov, comptroller.texas.gov, texaslawhelp.org, www.tarrantcountytx.gov | 2,900 × 35% × 4% × 10% × 12 × $5,500 = $267,960 | $267,960 |
| small estate affidavit texas United States | 2,400 | not found in top 30 | guides.sll.texas.gov, texaslawhelp.org, www.parkercountytx.gov, www.dallascounty.org | 2,400 × 35% × 4% × 10% × 12 × $5,500 = $221,760 | $221,760 |
| muniment of title texas United States | 720 | #18 in top 30 | www.bexar.org, www.colbertlawgroup.com, statutes.capitol.texas.gov, sharpelaw.com | 720 × 35% × 4% × 10% × 12 × $6,000 = $72,576 | $72,576 |
| texas business succession planning United States | low / not reported; modeled at 10 | #22 in top 30 | www.trentnicholslaw.com, www.fizerbeck.com, www.texasgulfbank.com, www.clausewitzreyes.com | 10 × 35% × 4% × 10% × 12 × $15,000 = $2,520 | $2,520 |
| s corporation election texas United States | low / not reported; modeled at 10 | #14 in top 30 | www.irs.gov, www.blockadvisors.com, www.sos.state.tx.us, www.collective.com | 10 × 35% × 4% × 10% × 12 × $9,000 = $1,512 | $1,512 |
| Cluster total | 27,540 | sum of modeled monthly demand and row-level opportunity | $3.19M/yr | ||
Volumes are keyword/location estimates. Organic visibility was checked to depth 30; rows with no target appearance are marked as not found in top 30. Each row shows the full planning calculation.
| Keyword | Monthly demand | Current organic visibility | Visible competitors | Calculation | Modeled $/yr at #1 |
|---|---|---|---|---|---|
| estate planning attorney San Antonio, Texas | 1,600 | not found in top 30 | www.justia.com, www.weisingerlawfirm.com, www.voellerlaw.com, attorneys.superlawyers.com | 1,600 × 35% × 10% × 25% × 12 × $7,000 = $1,176,000 | $1,176,000 |
| probate attorney San Antonio, Texas | 390 | not found in top 30 | www.justia.com, www.mavericklaw.com, www.sanantonio-law.com, attorneys.superlawyers.com | 390 × 35% × 10% × 25% × 12 × $6,500 = $266,175 | $266,175 |
| real estate attorney San Antonio, Texas | 320 | #13 in top 30 | www.justia.com, sa-law.com, www.rbrownlawfirm.com, silblawfirm.com | 320 × 35% × 10% × 20% × 12 × $15,000 = $403,200 | $403,200 |
| business lawyer San Antonio, Texas | 320 | #7 in top 30 | www.justia.com, davisbusinesslaw.com, attorneys.superlawyers.com, www.clausewitzreyes.com | 320 × 35% × 10% × 20% × 12 × $12,000 = $322,560 | $322,560 |
| trust attorney San Antonio, Texas | 50 | not found in top 30 | attorneys.superlawyers.com, www.weisingerlawfirm.com, www.yelp.com, www.geoffmayfieldlaw.com | 50 × 35% × 10% × 25% × 12 × $7,000 = $36,750 | $36,750 |
| business attorney San Antonio, Texas | 40 | #6 in top 30 | www.thesouthtexasbusinesslawyers.com, www.justia.com, www.yelp.com, www.voellerlaw.com | 40 × 35% × 10% × 20% × 12 × $12,000 = $40,320 | $40,320 |
| asset protection attorney San Antonio, Texas | 20 | #2 in top 30 | www.voellerlaw.com, ryanreiffert.com, www.arialawpllc.com, texas-estateplanning.com | 20 × 35% × 10% × 20% × 12 × $12,000 = $20,160 | $20,160 |
| commercial lease attorney San Antonio, Texas | 10 | not found in top 30 | www.geoffmayfieldlaw.com, jbakerlawgroup.com, silblawfirm.com, www.clausewitzreyes.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| llc formation attorney San Antonio, Texas | 10 | #7 in top 30 | www.hchlawyers.com, www.voellerlaw.com, longilbert.com, ramseylawtexas.com | 10 × 35% × 10% × 20% × 12 × $8,000 = $6,720 | $6,720 |
| Cluster total | 2,760 | sum of modeled monthly demand and row-level opportunity | $2.28M/yr | ||
Volumes are keyword/location estimates. Organic visibility was checked to depth 30; rows with no target appearance are marked as not found in top 30. Each row shows the full planning calculation.
| Keyword | Monthly demand | Current organic visibility | Visible competitors | Calculation | Modeled $/yr at #1 |
|---|---|---|---|---|---|
| probate attorney san antonio San Antonio, Texas | 590 | not found in top 30 | www.justia.com, www.weisingerlawfirm.com, www.mavericklaw.com, attorneys.superlawyers.com | 590 × 35% × 10% × 25% × 12 × $6,500 = $402,675 | $402,675 |
| probate lawyer san antonio San Antonio, Texas | 590 | not found in top 30 | www.justia.com, www.weisingerlawfirm.com, www.mavericklaw.com, attorneys.superlawyers.com | 590 × 35% × 10% × 25% × 12 × $6,500 = $402,675 | $402,675 |
| estate planning attorney san antonio San Antonio, Texas | 480 | not found in top 30 | www.justia.com, www.langleybanack.com, www.weisingerlawfirm.com, attorneys.superlawyers.com | 480 × 35% × 10% × 25% × 12 × $7,000 = $352,800 | $352,800 |
| estate planning lawyer san antonio San Antonio, Texas | 50 | not found in top 30 | www.justia.com, www.mavericklaw.com, www.weisingerlawfirm.com, attorneys.superlawyers.com | 50 × 35% × 10% × 25% × 12 × $7,000 = $36,750 | $36,750 |
| trust attorney san antonio San Antonio, Texas | 50 | not found in top 30 | attorneys.superlawyers.com, www.justia.com, www.weisingerlawfirm.com, www.langleybanack.com | 50 × 35% × 10% × 25% × 12 × $7,000 = $36,750 | $36,750 |
| living trust attorney san antonio San Antonio, Texas | 40 | not found in top 30 | attorneys.superlawyers.com, www.geoffmayfieldlaw.com, www.mavericklaw.com, www.weisingerlawfirm.com | 40 × 35% × 10% × 25% × 12 × $7,000 = $29,400 | $29,400 |
| asset protection attorney san antonio San Antonio, Texas | 10 | #1 in top 30 | ryanreiffert.com, www.voellerlaw.com, texas-estateplanning.com, www.lawinfo.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| wills and trusts attorney san antonio San Antonio, Texas | 10 | not found in top 30 | www.justia.com, attorneys.superlawyers.com, www.voellerlaw.com, www.weisingerlawfirm.com | 10 × 35% × 10% × 25% × 12 × $7,000 = $7,350 | $7,350 |
| lady bird deed attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #1 in top 30 | ryanreiffert.com, wwgelaw.com, ramseylawtexas.com, www.parralawfirm.com | 10 × 35% × 10% × 25% × 12 × $6,500 = $6,825 | $6,825 |
| muniment of title attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #1 in top 30 | ryanreiffert.com, www.bexar.org, www.heardandsmith.com, www.mavericklaw.com | 10 × 35% × 10% × 25% × 12 × $6,000 = $6,300 | $6,300 |
| small estate affidavit attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #2 in top 30 | www.sa-lsa.org, ryanreiffert.com, www.vdflaw.com, www.mavericklaw.com | 10 × 35% × 10% × 25% × 12 × $5,500 = $5,775 | $5,775 |
| affidavit of heirship attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #5 in top 30 | www.cjlawsa.com, www.clausewitzreyes.com, paulowenslaw.com, www.sanantonio-law.com | 10 × 35% × 10% × 25% × 12 × $5,500 = $5,775 | $5,775 |
| Cluster total | 1,860 | sum of modeled monthly demand and row-level opportunity | $1.30M/yr | ||
Volumes are keyword/location estimates. Organic visibility was checked to depth 30; rows with no target appearance are marked as not found in top 30. Each row shows the full planning calculation.
| Keyword | Monthly demand | Current organic visibility | Visible competitors | Calculation | Modeled $/yr at #1 |
|---|---|---|---|---|---|
| real estate attorney san antonio San Antonio, Texas | 880 | not found in top 30 | www.justia.com, sa-law.com, maaslawfirm.com, attorneys.superlawyers.com | 880 × 35% × 10% × 20% × 12 × $15,000 = $1,108,800 | $1,108,800 |
| business attorney san antonio San Antonio, Texas | 140 | #5 in top 30 | www.justia.com, www.clausewitzreyes.com, davisbusinesslaw.com, attorneys.superlawyers.com | 140 × 35% × 10% × 20% × 12 × $12,000 = $141,120 | $141,120 |
| business lawyer san antonio San Antonio, Texas | 50 | #9 in top 30 | www.justia.com, www.clausewitzreyes.com, davisbusinesslaw.com, www.yelp.com | 50 × 35% × 10% × 20% × 12 × $12,000 = $50,400 | $50,400 |
| small business attorney san antonio San Antonio, Texas | 40 | #2 in top 30 | www.clausewitzreyes.com, ryanreiffert.com, www.justia.com, www.thesouthtexasbusinesslawyers.com | 40 × 35% × 10% × 20% × 12 × $10,000 = $33,600 | $33,600 |
| corporate attorney san antonio San Antonio, Texas | 20 | #14 in top 30 | rosenblattlawfirm.com, attorneys.superlawyers.com, www.cokinoslaw.com, www.bcgsearch.com | 20 × 35% × 10% × 20% × 12 × $18,000 = $30,240 | $30,240 |
| mergers and acquisitions attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #18 in top 30 | www.thesouthtexasbusinesslawyers.com, bp-plaw.com, www.jw.com, attorneys.superlawyers.com | 10 × 35% × 10% × 20% × 12 × $25,000 = $21,000 | $21,000 |
| securities attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #2 in top 30 | www.justia.com, ryanreiffert.com, lawyers.law.cornell.edu, www.goldsteinhilley.com | 10 × 35% × 10% × 20% × 12 × $20,000 = $16,800 | $16,800 |
| commercial lease attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | not found in top 30 | www.geoffmayfieldlaw.com, www.rbrownlawfirm.com, www.clausewitzreyes.com, jbakerlawgroup.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| tax planning attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | not found in top 30 | www.justia.com, www.lancedrurylaw.com, www.jdavidtaxlaw.com, attorneys.superlawyers.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| startup attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #5 in top 30 | www.thesouthtexasbusinesslawyers.com, bp-plaw.com, vethanlaw.com, www.contractscounsel.com | 10 × 35% × 10% × 20% × 12 × $10,000 = $8,400 | $8,400 |
| business contract lawyer san antonio San Antonio, Texas | 10 | #20 in top 30 | attorneys.superlawyers.com, silblawfirm.com, www.langfirm.com, www.geoffmayfieldlaw.com | 10 × 35% × 10% × 20% × 12 × $10,000 = $8,400 | $8,400 |
| contract attorney san antonio San Antonio, Texas | 10 | not found in top 30 | attorneys.superlawyers.com, silblawfirm.com, www.geoffmayfieldlaw.com, www.langfirm.com | 10 × 35% × 10% × 20% × 12 × $9,000 = $7,560 | $7,560 |
| llc formation attorney san antonio San Antonio, Texas | low / not reported; modeled at 10 | #2 in top 30 | bp-plaw.com, ryanreiffert.com, www.voellerlaw.com, ramseylawtexas.com | 10 × 35% × 10% × 20% × 12 × $8,000 = $6,720 | $6,720 |
| Cluster total | 1,210 | sum of modeled monthly demand and row-level opportunity | $1.45M/yr | ||
Volumes are keyword/location estimates. Organic visibility was checked to depth 30; rows with no target appearance are marked as not found in top 30. Each row shows the full planning calculation.
| Keyword | Monthly demand | Current organic visibility | Visible competitors | Calculation | Modeled $/yr at #1 |
|---|---|---|---|---|---|
| real estate attorney san marcos tx San Marcos, Texas | 20 | #10 in top 30 | www.sergilaw.com, attorneys.superlawyers.com, mjwlawtx.com, www.justia.com | 20 × 35% × 10% × 20% × 12 × $15,000 = $25,200 | $25,200 |
| business attorney san marcos tx San Marcos, Texas | low / not reported; modeled at 10 | #3 in top 30 | www.justia.com, www.artiepenningtonlaw.com, ryanreiffert.com, www.sergilaw.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| business lawyer san marcos tx San Marcos, Texas | low / not reported; modeled at 10 | #2 in top 30 | www.justia.com, ryanreiffert.com, www.artiepenningtonlaw.com, www.sergilaw.com | 10 × 35% × 10% × 20% × 12 × $12,000 = $10,080 | $10,080 |
| estate planning attorney san marcos tx San Marcos, Texas | low / not reported; modeled at 10 | #9 in top 30 | www.sergilaw.com, www.jmcnuttlaw.com, www.justia.com, www.artiepenningtonlaw.com | 10 × 35% × 10% × 25% × 12 × $7,000 = $7,350 | $7,350 |
| trust attorney san marcos tx San Marcos, Texas | low / not reported; modeled at 10 | #8 in top 30 | www.jmcnuttlaw.com, www.justia.com, www.sergilaw.com, attorneys.superlawyers.com | 10 × 35% × 10% × 25% × 12 × $7,000 = $7,350 | $7,350 |
| probate attorney san marcos tx San Marcos, Texas | low / not reported; modeled at 10 | #19 in top 30 | www.justia.com, www.sergilaw.com, www.artiepenningtonlaw.com, www.jmcnuttlaw.com | 10 × 35% × 10% × 25% × 12 × $6,500 = $6,825 | $6,825 |
| llc formation attorney san marcos tx San Marcos, Texas | low / not reported; modeled at 10 | #1 in top 30 | ryanreiffert.com, www.artiepenningtonlaw.com, longilbert.com, m.yelp.com | 10 × 35% × 10% × 20% × 12 × $8,000 = $6,720 | $6,720 |
| Cluster total | 80 | sum of modeled monthly demand and row-level opportunity | $73,605/yr | ||
Use these as the starting keyword groups for a local rank tracker. Generic service terms should be tracked in local-grid / map-pack software around the relevant office; city, county, and state-modified terms should be tracked as organic keywords in the same reporting view.
| Tracker segment | Keywords to add | How to use them |
|---|---|---|
| San Antonio GBP/local-grid | business attorney; estate planning attorney; probate attorney; trust attorney; real estate attorney; llc formation attorney; asset protection attorney; commercial lease attorney | Track 5x5 or 7x7 around 8118 Datapoint Dr plus organic city-modified terms. |
| San Marcos GBP/local-grid | business attorney; estate planning attorney; probate attorney; trust attorney; llc formation attorney; real estate attorney | Track around 325 E Hopkins St and compare against San Antonio baseline. |
| Texas organic tracker | texas llc formation attorney; texas estate planning attorney; texas probate attorney; texas lady bird deed; texas transfer on death deed; texas muniment of title; texas small estate affidavit | Track as statewide organic keywords, not map-grid terms. |
| Expansion-city tracker | business attorney + city; estate planning attorney + city; probate attorney + city; trust attorney + city; real estate attorney + city | Use for New Braunfels, Boerne, Schertz, Seguin, and other cities only if the firm wants those leads. |
| Metric | Ahrefs estimate | How it was derived |
|---|---|---|
| Domain Rating | 25 | Ahrefs Site Explorer domain-rating report. |
| Organic keywords | 997 total; 285 in positions 1-3 | Ahrefs Site Explorer U.S. metrics. |
| Estimated organic traffic | 4,608 visits/mo | Ahrefs third-party traffic estimate. |
| Referring domains and backlinks | 611 referring domains; 1,941 live backlinks | Ahrefs backlinks-stats report. |
| Direct/legal-site competitor | Checked evidence | Implication |
|---|---|---|
| geoffmayfieldlaw.com | 13 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| clausewitzreyes.com | 11 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| mavericklaw.com | 11 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| voellerlaw.com | 10 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| weisingerlawfirm.com | 10 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| langleybanack.com | 9 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| sos.state.tx.us | 9 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| texaslawhelp.org | 8 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| davisbusinesslaw.com | 7 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| aldrichfirm.com | 7 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| silblawfirm.com | 7 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| artiepenningtonlaw.com | 7 checked appearances | Review the winning page type, local proof, reviews, internal links, title structure, and conversion path for the overlapping service searches. |
| Directory/resource class | Checked evidence | Implication |
|---|---|---|
| justia.com | 32 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |
| attorneys.superlawyers.com | 26 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |
| yelp.com | 10 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |
| lawinfo.com | 4 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |
| m.yelp.com | 2 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |
| thumbtack.com | 1 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |
| lawyers.law.cornell.edu | 1 checked appearances | Use directory profiles defensively, but prioritize owned pages so lead flow does not depend on third-party marketplaces. |